Finding Simplicity Through Thoughtful Reduction

I’ve been spending a lot of time over the past few years thinking a lot about simplicity. Simplicity is one of those things that we mention a lot in passing, but it’s also something that we don’t dedicate much effort to achieving.
We develop software where 60+% of the functionality is never or rarely used. We focus on feature-matching the competition while we neglect listening to our users. We litter our presentations with excessive bullet points instead of focusing on our core message. We write user manuals that rival Atlas Shrugged because we’ve failed at providing usable interactions.
By nature, we tend to add when we should subtract. Evolution has plagued us with reactions that promote complexity and avoid clarity. When we create, we focus on building more – but when we consume, we tend to find the most joy out of having less.
How do we make a conscious effort to find simplicity in a world of complexity? Well, to start, we can start to think about thoughtful reduction.
Thoughtful reduction is an extremely powerful tool in our quest for simplicity.
The next time you are faced with an opportunity to improve or modify your process, or your software, or your life – think about what you can remove instead of what you can add. Take a little extra time to remove root causes instead of adding workarounds. Think about how to communicate more clearly instead of how to communicate more. Think about the things that you can stop doing instead of the things that you can start doing.
When we remove the non-essential then we end up with a stronger focus on the truly essential. Find the core of your application, your message, your purpose – and take away the rest. You might not end up winning the feature-race, but you could find a beautiful product and a renewed sense of focus.






