The Sherpa Project

Blog Action Day is finally here. I’m extremely excited to read the posts that get posted by a variety of bloggers today. The number of blogs participating is upwards of 15,000. This post is my contribution.

It’s fairly common to hear the phrase “Reduce, Reuse, Recycle.” Just about everyone recognizes this slogan and many practice the Three Rs in their day-to-day lives. While it’s important to recognize the outcomes of reducing, reusing, and recycling - we are still leaving out a core piece of the equation - elimination.

While thinking of the Three Rs, the intent is to place the options in the preferred order. Reduction is preferred over reuse and reuse is preferred over recycling. All of these options are obviously preferred over disposal. We can think of the Three Rs as a typical rank-ordered listing:

This all makes sense right? Minimize consumption (reduce) if you can, otherwise work your way down the list (reuse, recycle, and dispose as a last resort).

I’d propose taking this list a step further. Reduction is a good option, but even better is complete elimination. I guess that in a way, it’s the ultimate reduction.

In theory this all sounds good, but what does it really mean? What does it mean to eliminate or to move towards elimination in the context of dealing with waste?

I tend to think of elimination two different ways.

The first way I think of elimination is simple removal. There are many times that this can be accomplished with minimal effort. As an example, I decided a week or so ago to jump on the bandwagon (for a good reason) and stop drinking bottled water. I’ve completely eliminated my consumption of bottled water. I bought a full-house water filter and broke out my Sigg water bottle to reuse. Simple right?

The second way I think of elimination is complete re-thinking. I’m always amazed at how little we question our beliefs and habits. Re-thinking involves taking new approaches, using creative thinking, and relying on hyper-productive design to remove the need for particular items. One application of re-thinking is using Whole-System Design to remove sub-optimization and unneeded elements. For a good example of re-thinking check out the Tunneling Through the Cost Barrier article from the Rocky Mountain Institute.

A combination of these strategies will help us move towards attitudes and actions that will lead us away from the consumption habits that we’ve grown accustomed to. The sooner that we embrace elimination, reduction, and reuse - the sooner we can move away from mitigation and focus on regeneration (where we ultimately need to end up).

If you’re a blogger and haven’t heard about Blog Action Day, take a few minutes to check out the Blog Action Day Website and watch the video below.

Three days to go

I blogged before about my initial impressions of Natural Capitalism. I’ve finally completed the book and I can highly recommend purchasing a copy or downloading it.

If you want a preview of the (very dense) book, take a look at A Roadmap for Natural Capitalism article that was published in Harvard Business Review.

I usually don’t rave about books until after I finish reading them. I’m going to make an exception because I just completed reading two great chapters that are already worth telling everyone that this is shaping up to be a wonderful read.

The book I’m referring to is an older book (1999) called Natural Capitalism. I’ve only spent two evenings with this book and I’m already a huge fan.

The book is big and dense, but it has a ton of thought and supporting evidence behind it. Simply put, this book kicks ass.

I’ve heard this book mentioned a few times by a few different people, but I decided to buy it after seeing it referenced by Ryan Martens during a presentation at Agile 2007. Ryan pleaded his case for the “greening of software” and made a few interesting references to the book.

My mind is swirling with ideas and thoughts after flipping through the introductory chapters.

You can find the book on Amazon or you can download it (chapter by chapter) on the Natural Capitalism website.

“In the United States, the materials used by the metabolism of industry amount to more than twenty times every citizen’s weight per day—more than one million pounds per American per year.”

… from Natural Capitalism.

Ouch.