Do You Really Know Your Users?

I’m always amazed by the lack of understanding that most teams have about the users of their application or service. Rarely do I come in contact with people who are building software or managing a team that have a deep understanding of their users.

It’s easy to make assumptions about the people that are using your software. Do yourself and your users a favor – stop guessing and start learning. Life is too short to be writing shitty software and building mediocre experiences.

Get yourself and your team out of the building and go visit a user. After you do that, do it again (and again, and again, and again).

You’ll be surprised at what you see.